Takeaways from BIA’s Updated U.S. Ad Forecast for 2023
Update: 2023-07-06
Description
BIA issued an update to its 2023 U.S. Local Advertising Forecast in late June 2023. Economic and industry factors – plus input from BIA’s annual surveying of media companies - were reasons behind the adjusted estimates.
In this podcast, get a sense of BIA’s expectations for local advertising revenue this year across media channels like TV, Radio, CTV/OTT, and more. Then, hear about the opportunities for the second half of 2023.
BIA’s Nicole Ovadia, VP Forecasting & Analysis, is interviewed by BIA’s Director of Data Insights & Client Relations, Mark Dugan.
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