Tara Gilvar Founder and CEO of Believe Inspire Grow EP: 24
BELIEVE, INSPIRE, GROW
Tara Gilvar is the Founder and CEO of Believe Inspire Grow, better known and admired as B.I.G. In this interview, Tara shares how and why she created B.I.G. and how B.I.G. continues to grow as it supports women looking to live life on their own terms.
“I’M MORE THAN MY JOB TITLE”
Tara began her career handling communications in the Massachusetts State House. She first learned marketing and media by promoting politicians---then switched to marketing products. She describes how she successfully built brands and developed marketing campaigns over the next 25 years. Turns out toothpaste and politicians have more in common than you think.
But Tara wanted more. Listen as she describes how simply identifying with her job title no longer fit her, and how she made the decision to take a break from her successful career to raise her children.
THE ACCIDENTAL ENTREPRENEUR
Tara’s transition to entrepreneur wasn’t planned, but rather grew out of a need she and a community of her close women friends identified: how to succeed at a career without having to sacrifice time for family and a fuller life. Tara shares how this mission mirrored her own life.
“B.I.G. didn’t start out as a business,” Tara says, “but as we went along it became clear that it could be.” Despite those who questioned her business model, Tara describes how B.I.G. continues to grow as it supports more women seeking both personal and professional success. Listen as she describes how a mission-driven company can make money, and how B.I.G. will continue to evolve to meet the needs of women.
“WHAT I’VE LEARNED ALONG THE WAY”
To be successful in business, Tara advices young women to understand the value of human connections to their career. Find out why she believes peer to peer connections work and how using them can support your business.
Tara shares her advice to women wherever they are: “Trust yourself and your instincts. We’ve been ignoring them and it’s time to change that.”