Tara Newman is the Founder and CEO of the Bold Profit Academy and host of the Bold Money Revolution. She joins the show today for a conversation about the importance of remembering why most of us start businesses and seek out entrepreneurship, how common growth strategies can lead to a lack of resiliency, and how service providers can avoid the mindset of selling themselves. This is a great episode for those wanting to make their business work for them and their life, rather than having their life be working for their business.

 

Key Takeaways:

[3:58 ] Many of us come to entrepreneurship out of necessity. Tara talks about her diagnosis of Lyme Disease, and how getting COVID-19 also flared up her EB Virus. To heal, she needed proper time and space to focus on her health journey, which having your own business can allow.

 

[8:00 ] The pandemic cycle introduced new layers that we hadn’t had to consider before. 

This resulted in many of us having to re-engineer our businesses.

 

[15:26 ] Why it’s detrimental to condition your reward system to seek likes, followers, and comments rather than true value.

 

[19:32 ] Tara explains how the online business model is the most costly thing she has ever seen.

 

[23:03 ] Tara is a big believer that you can be a millionaire without having a million-dollar business.

 

[24:49 ] There is no regulation for digital advertising and research shows that up to 88% of ad clicks are fraudulent.

 

[27:45 ] Publicly held companies are cutting their ad revenue and marketing because they know they can make sales without them.

 

[38:07 ] The biggest benefits to having a profit-first framework as a method.

 

[48:05 ] What has Tara learned as a wartime leader?

 

Mentioned in This Episode:

• Productive Flourishing
• Start Finishing: How to Go from Idea to Done, by Charlie Gilkey
• The Productive Flourishing Academy
• Momentum App
• Tara Newman: Bold Profit Academy

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