Target's SoHo Store: A Fashion-Forward Makeover
Update: 2025-12-09
Description
Targets SoHo store in New York City receives a stylish makeover, featuring The Drop, a rotating display of seasonal styles, and a Broadway Beauty Bar for social media moments. The store also includes a Curated By display, showcasing favorite items chosen by celebrities and influencers, and an exclusive Gifting Gondola with items from Targets toy brand and mascot, Bullseye. This innovative concept aims to position Target as a leader in style and trends, as part of incoming CEO Michael Fiddelkes strategy to boost sales and reclaim the retailers reputation for unique merchandise.
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