Targeting Beyond the Buyer: Effective Content Strategies for B2B Influencers and Decision-Makers
Description
Join this insightful session led by a renowned B2B marketing strategist as she shares her innovative approach to persona development and content marketing.
Discover:
✔️How to build persona storylines that capture the attention and curiosity of your target audience
✔️ How to leverage the power of Q&A-style conversations
✔️ How to align your content strategy with the buyer's journey, create momentum, and deliver the right content to the right personas at the right time
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CONNECT with us at:
Website: https://leadtail.com/
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LinkedIn: https://www.linkedin.com/company/lead...
Twitter: https://twitter.com/leadtail
Facebook: https://www.facebook.com/Leadtail/
Instagram: https://www.instagram.com/leadtail/
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Show Notes:
00:00 Intro
02:05 Why Buyer Personas Need to be Separated From Titles
03:41 Does Your Marketing Department Have Too Many Personas?
05:17 "Persona's Are Roles, Not Titles"
06:47 Stop Building Personas That Are Too High Level!
13:29 How Ardath Turns Personas Into a Content Strategy
18:30 How to Tell Stories through Your Content
20:41 The C-Suite Doesn't Care About Your Product Until the Team Does
25:44 How to Rediscover the Zest in Marketing
32:00 Key Takeaways and Wrap Up
United States
