In 2025, there’s no universal anthem taking over beaches or rooftop parties — just algorithm-driven bubbles, niche playlists, and fleeting moments. And yet, some artists, like Taylor Swift, still know how to turn an album announcement into a cultural event. In this episode of Cappuccino & Croissant, we dive into three key shifts:

• How Taylor Swift turns marketing into a masterclass in viral storytelling.

• Why the “song of the summer” is dead — and what that says about our music culture.

• The rise of two emotional refuges: Recession Pop and modern gospel.

Behind these trends lies the same truth: music has become a tool for emotional regulation in a hyper-fragmented world. Whether it’s nostalgia-fueled escapism or pop-infused spirituality, every playlist is a survival map in the era of constant notifications.

🎯 Why listen? To decode how pop culture is evolving, uncover the marketing strategies that still work, and discover how your own playlists reveal more about you than you think.

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