In the Tourism World, effective public relations, marketing and brand-storytelling make the world go ‘round to drive visitor interest, overnight-stays, destination ticket sales and positive economic outcomes.  

And that reality is only amplified across the Volunteer State: Tennessee, where tourism is a major driver of statewide as well as local economies.

Join Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, as they take #MsInterPReted on a tour of the Tennessee Whiskey Trail, with special guests Chris Fletcher (Assistant Master Distiller of famed global brand Jack Daniel Distillery of Lynchburg, TN); Alexandra Castle (Master Distiller – and the first female master distiller in Tennessee – of Memphis-based Old Dominick Distillery); and “Peaceful Side of the Smokies” Tourism Director of the Smoky Mountain Tourism Development Authority, Kim Mitchell (Fletcher Marketing PR client). 

Together, Alex, Chris and Kim explain “whiskey mystique” and share with Kelly and Mary Beth the finer points of brand storytelling with whiskey’s unique identity as part of Tennessee culture and Southern lore – and how the female market segment is such a growing part of Tennessee tourism as well as the spirits industry. 

Don’t miss the Tennessee Whiskey Trail’s “Grains and Grits” Festival in partnership with the Smoky Mountain Tourism Development Authority, Saturday, Nov. 2, 2019, 6:00-9:00 p.m., in Townsend, TN.

In this episode, Kelly Fletcher and Mary Beth West uncover:

• Why their home state of Tennessee is a must-see on the global tourism map . . . and how PR, marketing and brand storytelling are essential parts of generating tourism’s economic impact
• The competitive impact of the Tennessee Whiskey Trail (in friendly competition with the Kentucky Bourbon Trail 
• What makes distillers like Chris Fletcher (Jack Daniel Distillery) and Alex Castle (Old Dominick Distillery) excited about going to work every day as part of Tennessee’s growing and dynamic distilling community
• The role of events like the upcoming Nov. 2, 2019, Grains and Grits Festival on the Tennessee spirits scene (watch for upcoming coverage in Wine Spectator!)
• How visitors to Tennessee can immerse themselves in rich, diverse experiences on the culinary, music, cultural and social scenes 

Links

• Kim Mitchell, Director of Tourism, Smoky Mountain Tourism Development Authority (@PeacefulSmokies): https://smokymountains.org/ 
• Alex Castle, Master Distiller, Old Dominick Distillery (@OldDominick901): https://olddominick.com/ 
• Chris Fletcher, Assistant Master Distiller, Jack Daniel Distillery (@JackDaniels_US) https://www.jackdaniels.com/en-us/visit-distillery 
• Visit Knoxville: https://www.visitknoxville.com/ 
• Tennessee Vacations: https://www.tnvacation.com/ (https://twitter.com/TNVacation) 
• Tennessee Whiskey Trail:  https://www.tnwhiskeytrail.com/ (https://twitter.com/TNWhiskeyTrail) 
• Grains and Grits Festival: https://grainsandgritsfest.com/#info 
• https://www.fletchermarketingpr.com/ 
• Follow Fletcher Marketing & PR on Twitter: @FletcherPR
• Learn more about the Fletcher Team Process: https://www.fletchermarketingpr.com/about-us/process/ 
• Follow Mary Beth West on Twitter: @MaryBethWest Use the hashtag #MsInterPReted to join the conversation!