Celebrating the Terrible Towels 50th Anniversary: A Symbol of Steelers PassionThis season, Pittsburgh Steelers fans are marking the 50th anniversary of the Terrible Towel, a yellow-and-black rag that has become a symbol of pure passion. Created by legendary broadcaster Myron Cope in 1975, it started as a radio gimmick to boost fan energy during a tough playoff stretch. The Terrible Towel debuted on December 27, 1975, in a divisional playoff game against the Baltimore Colts, with fans waving their black and gold towels as the Steelers won 28-10. Players and fans fell in love with it right away, with stars like Lynn Swann twirling it on the field and Jerome Bettis calling it part of Steelers DNA. Official Terrible Towels hit the market, with royalties going to the Merakey Allegheny Valley School, helping kids with disabilities. Over the years, it has raised over $9.5 million. Today, youll still see seas of Terrible Towels swirling at Acrisure Stadium, proving no rival fan gimmick can touch its magic.

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