Caroline Fitzgerald, CEO and founder of GOALS Sports and host of "The Business Case For Women's Sports" podcast, joins Sarah to discuss the “aha!” moment that pushed her to start her own marketing and consulting business, the immense economic opportunity in women’s sports, and what she’s learned from connecting brands and leagues. Plus, the PWHL is in the game, and Alyssa Naeher’s versatility gets her into the Good Game Hall of Fame.

• See the list of players selected in the Golden State Valkyries expansion draft here

• Watch LSU’s Flau’jae Johnson gift a fan a pair of her Puma PE’s here

• Check out the PWHL in the NHL25 video game here

• And purchase the game here

• Subscribe to the Business Case for Women’s Sports podcast here

• And follow GOALS on Instagram here

• Leave us a voicemail at 872-204-5070 or send us a note at goodgame@wondermedianetwork.com 

• Follow Sarah on social! Bluesky: @sarahspain.bsky.social Instagram: @Spain2323

• Follow producer Misha Jones! Bluesky: @mishthejrnalist.bsky.social Instagram: @mishthejrnalist TikTok: @mishthejrnalist

• Follow producer Alex Azzi! Bluesky: @byalexazzi.bsky.social

See omnystudio.com/listener for privacy information.