In this conversation with Scott Leese, a successful sales consultant and former VP of Sales, Max explores the journey from corporate leadership to independent consulting. Scott shares how he built a thriving solo practice generating over $1 million annually while maintaining a 93% profit margin. The discussion covers how sales is evolving away from traditional cold outreach toward relationship building, content creation, and referral networks. Scott offers valuable advice for founders scaling their sales teams, including the importance of simplifying product messaging, hiring full-cycle salespeople, and focusing on network building. This episode provides a candid look at work-life balance, goal-setting, and the future of sales in an increasingly AI-driven landscape.

Content of the episode:

00:00 Introduction and Early Career

00:54 Transition to Consulting

01:50 Going Independent

03:40 First Clients and Networking

04:55 Scaling and Business Philosophy

07:40 Balancing Work and Life

12:29 Staying Sharp and Diversifying

18:34 Modern Sales Strategies

24:51 The Decline of Traditional Sales Methods

28:31 Building a Network in Sales

31:44 Leveraging AI in Sales

34:12 Scaling Sales Teams and Strategies

35:23 Challenges and Breakpoints in Scaling

41:34 Hiring and Compensation for Sales Teams

46:50 Final Tips for Founders

Looking for great growth tips? – Follow Scott on LinkedIn: https://www.linkedin.com/in/scottleese/

Check out Scott’s consulting business here: https://scottleeseconsulting.com

Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5

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