DiscoverIM Landscape Growth PodcastThe $30M Lawn Empire: Kurt LaButte's 46-Year Growth Playbook
The $30M Lawn Empire: Kurt LaButte's 46-Year Growth Playbook

The $30M Lawn Empire: Kurt LaButte's 46-Year Growth Playbook

Update: 2025-09-24
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“I was the bottleneck. The biggest growth constraint was me learning to get out of the way.” - Burt Labutte

Resources Mentioned in This Episode:

Todd Services - Kurt LaButte's company

Peer Group: Jeffrey Scott Consulting – growth-focused landscape peer groups

Books/Authors:

Simon Sinek – leadership and “Start With Why” principles

AI and leadership books (unnamed, referenced as part of Kurt’s learning path)

Game and Business: Referenced as a recommended resource for understanding measurement in business

Topics Discussed:

  • 00:01 – Intro: Rob welcomes Kurt LaButte of Todd Services
  • 01:13 – The origin story: mowing lawns with rowboats and the “Todd” name
  • 04:03 – From small beginnings to $28M and 180 employees
  • 07:28 – Biggest growth constraint? Himself—learning to get out of the way
  • 08:24 – Surviving the 2008 crash: $10M down to $4M and losing his brother
  • 10:18 – The turning point: realizing he was the bottleneck
  • 12:09 – Joining a peer group and embracing lifelong learning
  • 13:25 – Shifting from dictatorship to open leadership culture
  • 15:44 – Tactical advice: sharing numbers, goals, and listening to staff
  • 18:23 – Helping employees align personal goals with company direction
  • 21:06 – Building for second generation and long-term retirements
  • 23:33 – Why stepping away empowers teams and strengthens culture
  • 28:28 – The fear of taking time off and advice for small business owners
  • 30:24 – Learning numbers early and why metrics matter
  • 34:36 – The value of patience, brand, and consistency in growth
  • 37:24 – The power of peer groups for accountability and growth
  • 39:16 – Books and resources: Simon Sinek, Jeffrey Scott Consulting, AI leadership titles
  • 41:00 – Closing thoughts and gratitude

Actionable Key Takeaways:

  1. Get out of your own way – Leaders often create bottlenecks by micromanaging. Growth requires trust and delegation.
  2. Know your numbers – Don’t rely on guesswork; margins, costs, and metrics are non-negotiable for scaling.
  3. Embrace learning – Books, peer groups, and outside resources are critical, even if you’re an “old dog.”
  4. Share goals openly – Transparency with numbers and objectives boosts accountability and team motivation.
  5. Prioritize culture – People thrive when they feel safe making mistakes, voicing ideas, and aligning personal goals with company goals.
  6. Play the long game – Brand reputation and consistency compound over decades, not months.
  7. Step away sometimes – Taking time off creates space for your team to step up and develop autonomy.

 

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The $30M Lawn Empire: Kurt LaButte's 46-Year Growth Playbook

The $30M Lawn Empire: Kurt LaButte's 46-Year Growth Playbook

Robert Murray, Kurt Labutte