In this episode of Create, we break down how Dollar Shave Club turned a low-budget launch video into one of the most iconic DTC funnels of all time.



With just $4.5K, a script written by founder Michael Dubin, and a single day of shooting, they created a viral ad that didn’t just rack up views — it built a billion-dollar brand. This episode isn’t about nostalgia. It’s about what made that video work — and how you can apply the same thinking to your own content strategy today.



In this episode, we cover: - How one lo-fi video outperformed polished brand campaigns

- Why clarity, tone, and structure matter more than production value

- How Dollar Shave Club built a full funnel off one asset

- What made their brand voice stick (and still resonate)

- Why creativity beats budget in the early days

- How to reverse-engineer this strategy for your brand