The $50M Beat Marketplace That Broke the Billboard
Lil Nas X licensed the beat for “Old Town Road” from an e-commerce platform. He originally bought a non-exclusive copy of the backing track for just $29.99 from a 19 year old Dutch record producer called YoungKio. And he’s not the first hitmaker to do so. Desiigner, Bryson Tiller and Queen Naija have all made hit songs from internet beats. These beats are big business. The arguable market leader, BeatStars, has paid its producers over $50M since its inception in 2008. The platform allows producers to market their beats to MCs and singers, boasting 340,000 active sellers and 1.5M tracks. BeatStars CEO Abe Batshon originally created the company to connect artists who may not live in the music industry hubs in L.A., N.Y., Nashville and Atlanta. His global ambitions were realized—producers on the platform come from all over the world. They release a steady stream of new music, marketing their original and sound-a-like beats to aspiring and emerging artists everywhere turning into ad music, Instagram stories and even Billboard Hot 100 hits. While BeatStars increases access to music, could this commoditization of music devalue the creative process? We speak with Abe as well as producers on the platform—songwriter Breana Marin and producer Dansonn—to understand how online beat selling is effecting the sound of pop music.
Music Discussed:Lil Nas X - Old Town RoadBryson Tiller - Don’tYBN Nahmir - Rubbin off the PaintDesiigner - Panda’Queen Naija - MedicineCERTIBEATS - MojoBEATDEMONS - NohoBrytiago ft Bad Bunny - NETFLIXXXBreana Marin’s BeatStars pageDansonn’s BeatStars pageListen to “Bouncing On The Band Stand” by Marian Hill’s Jeremy Loyd (Clear Eyes) and Charlie (Charlatan). You can even license it for $29.99 for your own production.
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