John Roberts is the Founder and CEO of AO World, the online retailer specialising in household appliances and electricals. AO operates following John’s two personal mottos of ‘treat every customer like your gran’ and ‘make your mum proud’, which has allowed the company to attain more 5* reviews than any other electrical retailer.

John started AO in 2000 after a friend bet him £1 to set up a business. He had previously been working as a kitchen salesman, and the internet was just reaching mainstream utility, so he decided to set up a company that would sell appliances online. In 2014, Roberts led AO World’s listing on the London Stock Exchange, valued at the time at £1.2 billion.

John has also supported Bolton Lads and Girls Club for 25 years, he’s a chairman at OnSide Youth Zones and a councillor at OneYoungWorld. Each of these organisations supports young people and aligns with John’s mission to leave the world a better place. In this episode, John gives us an in-depth insight into his life and career, as well as what it takes to build a billion-dollar company.

“Be really clear about what it is that you’re going to do, and be awesome at it. Obsess about being awesome, and be clear on what problems you’re solving because If you’re going to be average at it… Well, there's a lot of average in the graveyard.”

Topics:

John’s early life

The importance of learning

Relationships and treating people fairly

The £1 bet

Why being interesting is everything

Taking AO public

The Metaverse/Web 3.0

John Roberts: https://twitter.com/johnrobertsao

AO: https://twitter.com/ao