The 'Fan Club' Effect: Rethinking Retail Loyalty with Erica Sandelin Ekelund
Description
What makes a customer truly loyal? According to Voyado CEO Erica Sandelin Ekelund, it’s not just points or discounts – it’s about building genuine connections that turn shoppers into passionate brand advocates.
Or, as she calls them, your fan club.
In the latest episode of The FODcast, Erica reveals why the most successful retailers double down on their fan club, crafting tailored, high-impact loyalty strategies instead of relying on one-size-fits-all schemes.
We also cover:
- Why loyalty is about consistent brand promises, not just transactions
- How an “inch wide, mile deep” focus helps Voyado outperform broader platforms
- The demographic insights that shape different customer journeys
- How to connect online and offline retail experiences seamlessly
- Why user-friendly tech is replacing heavy enterprise systems in retail
If you’re in retail, marketing, or customer experience, this is a great insight into how to turn customers into lifelong fans, connect online and in-store journeys, AND build loyalty strategies that deliver real results.
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