🔗 Resources & Links:

📌 Free Course on Value Propositions by NextAfter → Why Should I Give To You?

📌 Grab my Mission/Vision/Values Workbook to refine your mission & messaging → BernadetteMack.com

📌 Subscribe for future episodes → Profitable Nonprofits

Struggling to get donations? It’s not your CRM. It’s not your mailing list. And it’s definitely not because people don’t care. The truth is, most nonprofits fail to answer the ONE question every potential donor asks: “Why should I give to you today instead of giving to someone else or not at all?” This episode dives deep into how to craft a powerful value proposition that makes your nonprofit the obvious choice for donor support.

In This Episode, You’ll Learn:

✅ The real reason people aren’t donating to your organization (hint: it’s NOT a lack of generosity!)

✅ What a value proposition is and how to make yours appealing, exclusive, clear, and credible

✅ How to craft donation appeals that actually motivate action instead of getting ignored

✅ The importance of urgency in fundraising – and how to make donors feel that NOW is the time to give

✅ Real-world examples of weak vs. strong value propositions

Key Takeaways:

🔹 Appealing: Is your mission something people are excited to support? Does it feel urgent?

🔹 Exclusive: What makes your organization the best one to solve this problem? Why you and not another nonprofit?

🔹 Clear: Are you avoiding vague, jargon-heavy messaging and speaking directly to what donors care about?

🔹 Credible: Are your donation appeals realistic and believable? Can donors see their impact?

💡 Challenge for This Week: Take a look at your donation page or latest fundraising email. Does it clearly answer the donor’s question: “Why should I give to you today instead of someone else or not at all?” If not, take 10 minutes to refine your value proposition!

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