In episode two of The McFarland Method, Alex and Byron unpack the story of a single construction employee who created roughly $15 million in enterprise value without owning a single share of the business. They explore how this key player took a company from $40 to $90 million in revenue by cracking complex, committee-based B2B sales, upgrading project management, and quietly transforming the firm’s entire operating system – all while being tied to the company by nothing more than a W2 and an annual bonus.

You’ll learn Byron’s five-part Ownership Mindset / OCB framework (altruism, conscientiousness, and other ownership-style behaviors), and how to run a quick diagnostic this week: identify the people already acting like owners, then ask whether you’re treating them like employees or like partners. The episode breaks down non‑financial “ownership treatment” (agency, autonomy, and time freedom), why post‑COVID talent expects a compelling “why” instead of a purely transactional deal, and how retention of these standout contributors directly affects valuation multiples and exit outcomes.

For coaches, Alex and Byron preview the members-only segment where they dig into the messy realities: what to do when the owner is the problem, how well‑intended compensation and bonus plans actually drive ownership behavior out of the building, and practical ways to coach founders through blind spots around equity, profit sharing, and long-term incentives. Tune in to learn how to spot your 15‑million‑dollar employees, protect them from “free agency” every bonus cycle, and design relationships that build durable value for both the owner and the people already thinking like partners.

00:00 - Introduction: The $15 Million Employee

01:01 - Acting Like Owners vs. Being Treated Like Owners

03:19 - How One Employee Transformed the Business

05:40 - Breaking Into B2B Committee-Based Sales

07:27 - Compensation, Bonus Risks, and “Free Agency”

09:00 - The Search for Long-Term Retention and Wealth-Building

12:01 - Ownership Mindset: Five Key Behaviors (OCB Framework)

16:49 - When Owners Aren’t Aware of Risks

18:17 - What Standout Contributors Want: Equity, Autonomy, and Agency

22:33 - How to Diagnose and Treat Employees Like Partners

24:05 - The Post-COVID Shift: Why “Why” Matters

26:03 - Calculating Individual Contribution to Enterprise Value

27:45 - Invitation vs. Recognition—Building Ownership Culture

29:45 - Members-Only Segment Preview: When the Owner Is the Problem

30:23 - Live Q&A, Office Hours, and Community Closing