The 2019 Association Communications Benchmarking Report
Join Sarah Sain, Naylor's director of content, member communications, as she explains the results from the 2019 Association Communications Benchmarking Report. this is the 8th year of the survey and resulting report, and we're starting to see a shift in association communication priorities.
Sarah discusses which communication challenges are vexing associations the most, which publication types are holding strong, and why having clean member data is the responsibility of everyone on an association staff.
Want to download the report for yourself? Find it at resource.naylor.com/benchmarking.
Want to take the survey? It's open year-round! Association professionals who complete at least 50% of the survey unlock access to a custom communications report card. See where your association's strengths lie compared to industry best practices, and know which areas of your communication practices could use some improvement. Compare your performance to similar-sized associations, and if you've taken this survey over multiple years, compare your progress! Find the survey and your custom report card at communicationsbenchmark.naylor.com.
Thanks to our podcast sponsor, Naylor Association Solutions. Learn about Naylor's resources for improving your member engagement and non-dues revenue at www.naylor.com.