The 3-Step System to Build a High-Profit PM Business – with Mark Brower
Description
Could your property management growth strategy actually be sabotaging your profitability? We're tackling a radical idea that turns conventional PM wisdom on its head – focusing intensely on client retention rather than rapid acquisition.
The numbers don't lie: a client who stays for 10+ years and engages in additional transactions generates 8-10 times more profit than one who churns after just a few years. We share the cautionary tale of a Phoenix PM company that added an impressive 50 units monthly but with an average client tenure of just 19 months. The result? Operational chaos that eventually forced the owner to sell despite aggressive growth.
What if instead of celebrating door count above all else, we celebrated keeping the right doors? We unveil a three-pronged approach to identifying these ideal "crock-pot clients" (as opposed to "blender clients" who create chaos). First, implement a comprehensive questionnaire that reveals a prospect's financial strength, management tendencies, and business mindset. Second, charge for a pre-management property inspection to gauge their willingness to maintain standards. Third, create a required video presentation that candidly addresses the realities of property management.
This approach doesn't just improve client quality – it may actually accelerate your net growth. Adding five doors and losing three each month equals a net gain of two, while adding three and losing none equals three. The math is simple, but the implications are profound. By prioritizing retention over acquisition, you build a more stable, profitable business while experiencing less operational chaos.
Ready to transform your property management business with clients who stay for decades instead of months? Listen now and discover how quality truly trumps quantity in building a PM business that stands the test of time.
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