The 5 Nielsen Hacks No One Told You About (Until Now) | Jon Miller, Vice President, Audience Insights – Nielsen Audio.
Update: 2025-07-24
Description
Radio ratings are about to shift—and in a good way. Nielsen’s Jon Miller joins BRANDwidth On Demand to reveal the five most important changes broadcasters need to know now. From the new Three Minute Rule (yes, it could instantly bump your ratings) to how wearables and mobile diaries are modernizing measurement, Jon gives us a front-row seat to Nielsen’s evolving approach to audio.
If you're in radio, podcasting, or media buying, this is your roadmap to the future of audience insights—and how to make sure your brand gets credit where credit is due.
🧠In This Episode:
- How the Three Minute Rule is changing audience credit in PPM markets
- Why mobile diary options could reshape smaller markets
- Nielsen's partnership with Edison and why Share of Ear data matters
- How AI is already being used in audio attribution and analysis
- Why radio still dominates ad-supported audio (yes, really—70% of it!)
- What the industry can expect from the Nielsen One project
One-Minute Martinizing (tap here)
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Mentioned in this episode:
www.radiocontentpro.com/brandwidth
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