DiscoverHBR On StrategyThe 6 Forces of Failure—and How to Protect Your Company from Them
The 6 Forces of Failure—and How to Protect Your Company from Them

The 6 Forces of Failure—and How to Protect Your Company from Them

Update: 2025-04-30
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What can failures like Harley-Davidson Cologne or Cheetos Lip Balm teach us about success?

Sean Jacobsohn, partner at Norwest Venture Partners and founder of the Failure Museum, takes us on a tour of notable product failures, sharing insights into why they failed and the lessons we can learn from them. Discover the six forces of failure and learn how companies can avoid making the same mistakes.

Key episode topics include: business failures, growth strategy, product management, product development, product launches, competitive strategy, competition, financial management, customer strategy, timing, strategy

HBR On Strategy curates the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. New episodes every week.

· Watch the original video: Product Flops and Collapsed Corporations: Business Lessons from the Failure Museum

· Find more videos on HBR’s YouTube channel: @HarvardBusinessReview

· Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org

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The 6 Forces of Failure—and How to Protect Your Company from Them

The 6 Forces of Failure—and How to Protect Your Company from Them