DiscoverStrelka InstituteThe Architecture of Design Business. Natasha Jen
The Architecture of Design Business. Natasha Jen

The Architecture of Design Business. Natasha Jen

Update: 2020-12-14
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Pentagram defines itself as "a multi-disciplinary, independently owned design studio". Founded in 1972 by five partners, it still remains an example of a successful non-vertical business structure allowing four generations of designers to work under one roof. In this episode, NY-based Pentagram partner Natasha Jen talks about the origins of this "designer's republic", the decision-making process with no CEO, and the examples of fellow studios with different structures.
Studios mentioned: Landor, Lippincott, Wolffolins, Pentagram, Superunion
People mentioned: Colin Forbes, Alan Fletcher, Mervyn Kurlansky, Theo Crosby, Kenneth Grange

Watch the rest of the lecture with some examples of Natasha's work within Pentagram: https://stre.lk/quyH

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The Architecture of Design Business. Natasha Jen

The Architecture of Design Business. Natasha Jen