Ash Seddeek is a leadership communications advisor and speaker coach to Fortune 100 executives. He’s the founder of the Executive Greatness Institute and creator of the Chief Excitement Officer philosophy and the Free Up → Think Up → Speak Up framework, helping leaders transform communication moments into momentum. Ash has coached leaders at Cisco, Uber, and Google to communicate with clarity, conviction, and excitement that moves people to action.

Leaders often think they just need to show up and drop some brilliant ideas in meetings. But, as we dive into this episode, we discover that effective leadership is so much more than that. It’s all about the art of storytelling as a strategic tool to get everyone on board and ready to roll with change. Our guest, Ash Siddiq, breaks down how crafting the right narrative can build conviction and commitment among teams, making it easier to navigate the ups and downs of change management. We’ll chat about the importance of creating a vision, co-creating the steps with your crew, and how to keep the energy high when leading others. So, if you’re looking to elevate your leadership game and get everyone pumped about the future, you’ve hit the jackpot with this episode!

Leaders, listen up! If you think simply presenting your ideas is enough, think again! Ash Seddeek joins us to unpack how storytelling can transform leadership effectiveness. He emphasizes that it’s not just about sharing a vision but actively engaging your team in shaping that vision together. This is crucial in change management, where clarity and collaboration can make or break the initiative. Ash argues that when leaders frame their messages through stories, they can capture attention and spark motivation in ways that facts alone can’t. He shares how he helps leaders develop their narrative skills, encouraging them to draw on personal experiences that resonate with their teams. We explore how storytelling not only fosters connection but also helps navigate the tough waters of change, making it easier for employees to embrace new directions. The episode wraps with practical tips for both leaders and their supporters, highlighting the importance of intention and energy in leadership. We also discuss his book, which serves as a practical guide for leaders looking to elevate their game in strategic thinking and storytelling.

Takeaways:

• Leaders often think sharing their ideas in meetings is enough, but they need to actively communicate and engage their teams for effective change management.
• Storytelling is a powerful tool for grabbing attention and driving commitment within organizations, especially in our digital age where distractions are abundant.
• Creating a vision for the future involves not just telling stories, but also inviting team members to co-create the steps towards achieving that vision.
• Leaders should be the 'chief energizers' of their teams, using their own energy to inspire others and create a positive atmosphere for change.
• To effectively lead change, leaders must differentiate between managing current operations and fostering innovations for the future.
• Incorporating personal stories or relatable experiences can help leaders connect with their audience and make their messages more impactful.

Links for today's show:

• https://communicatewithclarity.co
• Download Ash's 'Meeting with Self' Template: Practice Free Up, Think Up, Speak Up: https://maven.com/eginstitute/strategicleaderjan
• email ash at ash@executivegreatness.com
• Strategic Leader Planner: https://www.lulu.com/shop/ash-seddeek/strategic-leader-bluebook-and-planner/paperback/product-q6n6d5e.html?q=strategic+planner&page=1&pageSize=4
• For those listeners who order the planner before the end of November 2025, they can get a complimentary 1/1 1/hr coaching call with ASH. 
• Ash Seddeek's Linked In Page
• https://executivegreatness.com/
• Strategic Leadership Mastery Book
• Kent's Linked In Page
• Promoted Leader Playbook

**Music for this podcast comes from the song Needle & Thread and is provided with permission by Pert' Near Sandstone. Check them out on PertNeaerSandstone.com and on all major streaming platforms.**

*Editing by Fynn Gentle / www.fynngentle.com