The Atlantic's Megha Garibaldi on growing subscribers in a challenging landscape
Description
In this week's episode of The Publisher Podcast, we're joined by Megha Garibaldi, Chief Growth Officer at The Atlantic. Megha leads the consumer revenue vertical, including consumer marketing, and she helped lead The Atlantic to its milestone of 1 million paid subscribers and reaching profitability in 2024.
She spoke to Esther at FIPP Congress about the changes she’s seen in audiences’ willingness to pay over the years, the differences and similarities of working on membership and subscriber-driven publications, and where she’s looking for audience growth in the current challenging landscape.
Megha also discussed the differences and similarities of marketing free versus paywalled publications from her work previously at The Guardian, and their respective member and subscriber approaches.
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