The Banking & Payments Show: Banking Through the Storm—Ad-Justing Strategies | Oct 3, 2023
Description
• In our “Headlines” segment, we dig deep on a recently published Insider Intelligence report covering our forecasts for ad spending by US banks and credit unions.
• In “Story by Numbers,” we discuss how fewer mortgages are affecting banks' net interest income and what that means for their marketing budgets. We also examine Ally Bank’s increased ad spending.
• In “For Argument’s Sake,” we talk about how large banks are doubling down on digital ad spending while smaller institutions are cutting their spending, which could lead to the eventual demise of smaller traditional banks. Tune in to the discussion with host Rob Rubin and our director of forecasting Oscar Orozco.
Reports mentioned in this episode:
https://content-na1.emarketer.com/us-banking-digital-ad-spending-2023
Follow us on Instagram at:
https://www.instagram.com/insiderintelligence/
For sponsorship opportunities contact us:
advertising@insiderintelligence.com
For more information visit: https://www.insiderintelligence.com/contact/advertise/
Have questions or just want to say hi? Drop us a line at podcast@emarketer.com
For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-banking-payments-show-banking-through-storm-ad-justing-strategies
© 2023 Insider Intelligence
Discover the future of banking with Affinity Solutions, a pioneer in consumer purchase insights. Using cutting-edge analytics, Affinity Solutions analyzes payment data to craft exclusive deals for financial service consumers based on their spending patterns. Each transaction with Affinity becomes a step towards understanding your customers deeper, curating rewards that genuinely resonate. It’s more than just banking; it’s an evolution to intelligent, personalized commerce. Transform your financial interactions with Affinity Solutions.
United States
