The Banking & Payments Show: How Banks Sell Trust | Aug 22, 2023
Description
• In our “Headlines” segment, we discuss recent data breaches at banks and question what the difference is between a bank's security breach and a breach at a partner company’s system.
• In “Story by Numbers,” we focus on personalization and reveal if it successfully engenders trust or just seems creepy.
• In “For Argument’s Sake,” we ponder what would happen if banks were required to report to customers when they shared their personal information with third parties and how it would impact customers’ trust and banks' marketing campaigns. Tune in to the conversation with host Rob Rubin and our analysts Grace Broadbent and Tiffani Montez.
Reports mentioned in this episode include:
https://business.adobe.com/resources/infographics/make-or-break-trust-with-every-financial-experience/thank-you.html?faas_unique_submission_id=87756CE3-2EB1-C851-D140-DCDE9BDBBF4B
https://www.bleepingcomputer.com/news/security/deutsche-bank-confirms-provider-breach-exposed-customer-data/
https://therecord.media/capital-one-ncb-management-services-data-breach
https://www.adobe.com/go/trust
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For a transcript of this episode click here:
https://content-na1.emarketer.com/podcast-banking-payments-show-how-banks-sell-trust?_gl=1*1pa2wss*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY5MjcxODkwNC4xMjguMC4xNjkyNzE4OTA0LjAuMC4w
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Adobe Experience Cloud gives you the power to enhance financial services and deliver confidence to every customer. Use advanced tools and data to target specific individuals, streamline content creation, and develop personalized experiences that are secure and build lifelong trust.
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