The Ben & Marc Show — How a16z's Secret Marketing Built a Legendary VC
Update: 2025-11-26
Description
One-sentence hook: A radical, founder-first marketing playbook — person-driven stories and relentless content — turned a tiny VC into a cultural force. Original: 59 minutes • Summary: 4 minutes. Hosts Marc Andreessen and Ben Horowitz sit with Margaret Wenmachers to reveal the tactics that made a16z famous: targeting entrepreneurs over LPs, borrowing talent-agency strategies, publishing long-form essays like “Software is eating the world,” and privileging authenticity over polish. Learn practical takeaways on content strategy, founder-focused marketing, personal branding, media inversion, and the ‘GPT test’ for voice. Perfect for founders, marketers, and VCs who want a repeatable playbook for influence and growth. Listen now to get the key ideas in minutes.
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