The Black Demon & How TikTok Drives Action Films In The Middle East

Update: 2023-06-12

Description

Dom and Nav look at a film with a lot of bite: shark film The Black Demon and its impressive performance in the Middle East. Using Gruvi's insights, the team investigate how the digital campaign performed relative to similar titles, and the effectiveness of TikTok in driving ticket sales. They also look forward to a busy next few months in cinemas as the upcoming US summer brings a number of major blockbusters to the big screen.

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