The Business You Want Doesn’t Look Good on Instagram

The Business You Want Doesn’t Look Good on Instagram

Update: 2025-10-29
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Description

“If your business looks amazing online but secretly drains the life out of you, that’s a problem.”

In a world obsessed with aesthetics, metrics, and viral posts, it’s easy to confuse visibility with success. But what if the business that truly supports your life doesn’t photograph well for Instagram?

In this episode, I’m getting honest about redefining success, setting boundaries, and building a business that feels aligned, not just impressive. I’m giving you a look into my own lessons about letting go of over-delivering, working weekends, and chasing trends, and inviting you to create a version of success that actually feels good inside your real life.

What’s in this episode:

  • [00:35 ] Why your business doesn’t need to look “impressive” online
  • [01:00 ] How Instagram rewards performance over peace
  • [01:45 ] What success really looks like behind the scenes
  • [02:30 ] The cost of over-delivering and over-working
  • [03:00 ] Why visibility isn’t the same as joy
  • [03:45 ] Redefining success on your own terms
  • [04:40 ] Choosing peace and alignment over aesthetics

You don’t need a business that wins the algorithm. You need one that gives you your life back.

For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/podcast/

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The Business You Want Doesn’t Look Good on Instagram

The Business You Want Doesn’t Look Good on Instagram

Lisa DiGeso, The Milky Way