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The Business of Shoes with Steven Sashen

The Business of Shoes with Steven Sashen

Update: 2018-11-02
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What does it take to build a new shoe business in a industry run by giants? Steve Sashen found that the shoes he was wearing were causing him injury as he ran. He thought that there was a better way, so he started researching minimalism in running. This lead him down the path to build a truly minimalist shoe that is good for you.


In today's episode we discuss:

-Shoes and the shoe industry

-Running and running shoes

-Innovating in established industries

-Why the expert might not be the person you want to follow

-And more....


Steven Sashen is a serial entrepreneur who has never had a job, former professional stand up comic and award-winning screenwriter, and a competitive sprinter -- one of the fastest men over 55 in the country. He and his wife, Lena Phoenix, co-founded the footwear company Xero Shoes, and appeared on Shark Tank, where they turned down a $400,000 offer from Kevin O'Leary.  


Website: https://xeroshoes.com/

Facebook: https://facebook.com/xeroshoes

Twitter: https://twitter.com/xeroshoes

Instagram: https://instagram.com/xeroshoes

LinkedIn: https://linkedin.com/company/xero-shoes


Today's episode is sponsored by Opportunity in China: https://opportunityinchina.com/

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The Business of Shoes with Steven Sashen

The Business of Shoes with Steven Sashen