The CEO Who Thinks Like a Marketer with Tatyana Zlotsky
Update: 2025-09-16
Description
On this episode of The Community Exchange Podcast, we welcome Tatyana Zlotsky, CEO at A Place for Mom.
In our discussion, MSG and Tatyana discuss:
- Tatyana’s career journey from marketing leadership at American Express to becoming CEO of A Place for Mom
- Lessons from building customer-centric innovation at scale, including launching Small Business Saturday
- The evolution of performance marketing and what today’s shifts in channels mean for brands and publishers
- How content, data, and SEO can serve as strategic growth engines for any business
- The role of community and trust in building enduring consumer relationships
- Rebranding lessons: moving beyond spokespeople to creating authentic, mission-driven brand identities
- The disruptive impact of AI, Google Zero, and changing user behavior on traffic and discovery
- Why the future of marketing and publishing depends on trust, transparency, and proactive planning
And more.
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