The CMO's Guide to China Marketing: The Agency Edition
Update: 2021-05-13
Description
It's episode 6 of The CMO's Guide to China Marketing and this time Mike and Steven have put together a special agency focussed episode due to popular demand!
Agency friends and partners around the world have fed back that they'd like us to cover a few useful pieces of insight that can help them work with their clients and provide guidance on China marketing strategy and effective China marketing. So with decades of agency experience between them, and a big chunk of it China-based, that's exactly what the guys have done.
Some of their points of discussion for this episode include:
- The mistake many companies make by treating China marketing as an afterthought.
- The challenge of evaluating successful China marketing campaigns.
- Retaining flexibility in your strategy to cope with the dynamic environment.
If there is anything you'd like us to cover in the future, we would love to hear from you. In the meantime, enjoy the podcast!
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