The Channel Surfers - Episode 33 - "How Important is Channel Operations with Helene Ervin"
Update: 2025-10-07
Description
🎙️ New Episode: Building and Scaling Successful Partner Programs
In this episode of The Channel Surfers, we sit down with Helene to dive deep into the world of channel and partner operations—the “engine room” that keeps partner programs running smoothly.
We explore:
✅ What partner operations really is (and why it’s critical to make it easy to do business with you).
âś… The three pillars for building scalable programs: strategic alignment, clear roadmap, and executive support.
✅ The biggest challenges in channel ops—differentiation, consistency, and conflict—and how to overcome them.
âś… Best practices for PRM systems, AI-driven enablement, and keeping processes simple.
âś… Why focusing on fewer, high-engagement partners beats a spray-and-pray approach.
âś… The importance of ongoing education and treating channel as a true team sport.
💡 Key takeaway: Successful partner operations come down to clarity, consistency, and collaboration—with the right processes and tools, your partners can sell and succeed without constant intervention.
👉 Listen now at www.channelsurfers.com
đź“© Connect with us: john@channelsurfers.com | jeff@channelsurfers.com
đź”— Follow us on LinkedIn for updates and upcoming guest announcements.
In this episode of The Channel Surfers, we sit down with Helene to dive deep into the world of channel and partner operations—the “engine room” that keeps partner programs running smoothly.
We explore:
✅ What partner operations really is (and why it’s critical to make it easy to do business with you).
âś… The three pillars for building scalable programs: strategic alignment, clear roadmap, and executive support.
✅ The biggest challenges in channel ops—differentiation, consistency, and conflict—and how to overcome them.
âś… Best practices for PRM systems, AI-driven enablement, and keeping processes simple.
âś… Why focusing on fewer, high-engagement partners beats a spray-and-pray approach.
âś… The importance of ongoing education and treating channel as a true team sport.
💡 Key takeaway: Successful partner operations come down to clarity, consistency, and collaboration—with the right processes and tools, your partners can sell and succeed without constant intervention.
👉 Listen now at www.channelsurfers.com
đź“© Connect with us: john@channelsurfers.com | jeff@channelsurfers.com
đź”— Follow us on LinkedIn for updates and upcoming guest announcements.
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