The Coming Deluge Of College Athlete Influencers, and My Panel On The Influencer Lifestyle With YiZhou, Brendan Kane, Bruna Nessif And Others
The NCAA's recent decision to allow college athletes to profit from their "name, image and likeness" is likely to unleash a deluge of athlete/influencers, with a long list of unanswered questions about what it's all going to mean for influencers, influencer marketing, advertisers and college sports. I get into some of the issues in the first part of this episode.
In part two, listen to the panel I moderated at the sprawling Digital Hollywood conference earlier this month on influencers and the influencer lifestyle. The discussion featured Shaine Griffin, Associate Commercials Strategist for SAG-AFTRA, organizing influencers; Bruna Nessif, Influencer and Author, “Let That Shit Go: A Journey to Forgiveness, Healing & Understanding Love” & founder, “The Problem With Dating;" Gregg Martin, Actor and content creator; Brendan Kane, Author of “One Million Followers;” and YiZhou, Influencer, actor, director & founder of Global Intuition. It's a great conversation for anyone interested in the future of influencers and influencer marketing, and some of the tools influencers are using to become a success. Give it a lesson.
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