You won't believe what 42% of Lays Chips consumers think about the product...

⁠⁠⁠>> Get the Award-Winning Book (Brandy): BrandyBook.us

Reilly Newman and Scott Saunders offer a meaningful thought to chew on this Thanksgiving: inaction isn’t free.

We’re biologically wired to play it safe, to preserve the status quo, and to assume that doing nothing carries no cost. But in business, in branding, and in life, inaction is a decision; one that often carries more risk than the action we’re avoiding.

In this reflective episode, the conversation explores:

• Why founders instinctively overweight the perceived cost of action

• The fallacy that the status quo is “safe” or “neutral”

• How inaction quietly drains opportunity, momentum, and relevance

• Why Nvidia's success is built on risks 20+ years ago.

• Why the greatest rewards (in business and in life) require stepping into the unknown
• How this mindset shapes marketing, risk, innovation, and strategic decision-making

Drawing from psychology and business strategy, Reilly and Scott challenge founders to rethink the role of fear, risk, and exploration to see both action and inaction as choices that shape the future of their company.

A timely reminder that the biggest danger may not be trying something new… but holding onto something old.

Have a brand marketing question?

Reilly & Scott will answer it on the next episode!

⁠⁠⁠>> Ask Here: https://forms.gle/S237AyoG1vj9Wfzj6