My guest for this episode is David Hieatt.

David has built brands from nothing with next to nothing, just by understanding a few basic rules of how to sell his story. One sentence at a time.

Bankrupt at 16 and thrown out of college at 18. He joined Saatchi and Saatchi at 21 and after a decade or so, he left advertising to go back to Wales and build his own brands. He started howies in 1995. Sold it to Timberland. Left. Started The DO Lectures, which was voted one of the top 10 ideas festivals in the world by the Guardian. He now runs Hiut Denim with his wife Claire bringing jeans manufacturing back to their hometown of Caridigan. 

I first met David when I attended the Do Lectures back in 2017 and was blown away by his passion for doing good in the world and his ability to make things happen. I’m delighted to have him on the podcast to share his wisdom and his amazing story.

If you enjoy what you hear please leave a review, like, comment and subscribe. It would mean the world to me and will help this podcast reach as many people as possible. 

You don’t want to miss this! 

Enjoy! :-)

00:00 Introduction

08:48 Confidently spoke, succeeded in sealing the deal.

11:35 Obsessive passion for a meaningful hobby.

12:53 Persistence in pursuing passions reaps unexpected rewards.

18:11 Navigating difficult decisions, learning from experience.

19:11 Metaphor for life: choosing easy vs. hard.

22:41 Challenges of manufacturing and financial strain.

26:39 Defiance in pursuing genuine passion despite age.

29:39 Pursue what you love and value.

32:54 Struggle of launches, but persistent ideas emerge.

38:41 Words hold power; learn to write.

42:37 Morning routine sets the tone for productivity.

45:24 Write, edit, focus, and refine your work.

46:41 Embracing recovery and giving advice to self.

Listen on: 

Apple Podcasts: ⁠https://apple.co/3sYoIbg⁠ 

Spotify: ⁠https://spoti.fi/3Zrs2rJ⁠ 

Youtube: https://bit.ly/3Zt27Qq

Follow Dominic: 

LinkedIn: ⁠https://bit.ly/3LxpimH⁠ 

X: ⁠https://bit.ly/3Rr3BIX⁠ 

Instagram: ⁠https://bit.ly/48n3Me4⁠ 

Website: ⁠https://bit.ly/3Lr47ml⁠ 

Follow David: 

Linkedin: https://www.linkedin.com/in/davidhieatt/ 

X: @davidhieatt

Instagram: @davidhieatt

The DO Lectures: https://thedolectures.com/speakers/david-hieatt/ 

Hiut Denim: https://hiutdenim.co.uk/?tw_source=google&tw_adid=691549064767&tw_campaign=21046122871&gad_source=1&gclid=CjwKCAjw88yxBhBWEiwA7cm6pW0W0bxx8CGyo7dh48pQMMaFSGvbZUiCP2a1UzQW95ExW_XMdGoiTRoCoV8QAvD_BwE 

If you want to improve the way you pitch and communicate take our free Pitching With IMPACT scorecard here: ⁠https://bit.ly/3rfxKjJ⁠