THE OBSESSION BEHIND CREATION | JusCallMeShoots on Art, Culture & IdentityIn this episode, we dive into the mind of Yonáthan, an Ethiopian creative whose work spans photography, directing, and magazine contributions for Reebok, Ralph Lauren, Telfar, and artists like Summer Walker and Smino. At just 23, Yoni has already made waves globally, but what truly sets him apart is how he weaves culture, identity, and vision into every project.We unpack the obsession, discipline, and purpose behind his creativity, exploring what it takes to stay authentic in a world that constantly tests artists. From balancing Ethiopian cultural expectations to forging a unique artistic voice, Yoni shares the inner workings of his creative process, the challenges of criticism and social media, and the moments that define his journey.If you’ve ever wondered what it takes to turn vision into something meaningful, how culture shapes creativity, or how obsession can both fuel and challenge an artist, this conversation is for you.SUBSCRIBE TO THE PODCAST: https://www.youtube.com/@thebriefdivepodcast/videos?sub_confirmation=1LISTEN ON:SPOTIFY: https://open.spotify.com/show/2cPd9uVZqjmEmM9VF0zuGg?si=ef2246bd89c34b4APPLE PODCASTS: https://podcasts.apple.com/us/podcast/the-brief-dive/id1551664039FOLLOW ON:INSTAGRAM: https://www.instagram.com/thebriefdive?igsh=cm5iaWEyazRvMnpySNAPCHAT: https://snapchat.com/t/zzap27fGTIKTOK: https://www.tiktok.com/@thebriefdive?_t=8qIJLtOvM0l&_r=1INTRO MUSIC: INSTAGRAM: https://www.instagram.com/valmaddoxaero?igsh=MWJraWRoYmE4aXN6Mg==TIKTOK: https://www.tiktok.com/@val_maddox_music?_t=ZT-8yRqOSfTGFj&_r=1DISCLAIMER: "The Brief Dive" Podcast represents the opinions of Filimon and his guests who are also not licensed professionals. The content provided should not be taken as medical advice, diagnosis, or any sort of medical treatment. This content is meant for informational and entertainment purposes only.Yoni's Socials:TIKTOK:https://www.tiktok.com/@juscallmeyoni?_t=ZP-90gWUu33X4A&_r=1INSTAGRAM:https://www.instagram.com/juscallmeyoni?igsh=MXNreXI0ZjRsdzQ3dg==https://www.instagram.com/juscallmeshoots_?igsh=dmduMndjbjZmeWZwYOUTUBE:https://youtube.com/@juscallmeyoni?si=z8gYmDjWkNFIX1FZTimestamps:00:00 Preview0:30 Intro2:21 How You First Got Into Photography/Videography9:25 The Importance Of Credibility11:00 Did You Idea Of Creativity Change Compared To Before?12:00 The Secret Step-By-Step Process15:20 This Will Separate You From Other Creators19:15 Have You Lost Your Vision When You Work With People?24:20 These Tend To Be The Easiest Clients25:20 Have You Ever Been Scared During A Shoot?30:00 Getting Backlash From The Habesha Community42:20 How To Protect Your Energy/Creativity50:20 The Secret Word53:20 How You Make Your Clients Comfortable59:15 Feeling Pressure To Represent Where You're From?1:07:15 How Is Being A Creator In The DMV?1:10:10 Treating Your Work As A 9-51:13:30 What Font Do You Speak?1:19:45 Have You Ever Been Addicted To Your Work?1:22:21 Is Your Work A Representation Of You?1:27:49 Film School VS YouTube1:32:27 Who You Should Get Your Advice From1:33:50 Advice You'd Give Your Younger Self1:37:30 Protecting Your Peace1:38:50 What Is Your Dream Project?1:40:10 Outro