A Do Not Disturb (DND) registry. Blockchain technology. The Telecom Regulatory Authority of India (TRAI) has made many attempts to curb the menace of pesky calls.  It is now looking to launch a caller ID similar to Truecaller, and is also deploying AI and ML to address the issue. Will it work?. Host Mugdha Variyar explores why spam calls still persist and where the gaps lie.

In this episode, we speak to:
- Sudhir Gupta, Former TRAI Secretary;
- Rajat Mukarji, Former Chief Corporate Affairs Officer, Vodafone Idea (currently with Broadband India Forum);
- Nikhil Pahwa, Founder, Editor - MediaNama; 
- Urvi Malvania, Special Correspondent - The Economic Times

 Credits: Jamtara - Netflix India, MidnightSB, JAMMU TODAY, Scambaiter and Labour Law Advisor  

To hear the episode on Truecaller episode, click here

If you like this episode from Mugdha Variyar, check out her other interesting episodes on Angel Tax, the demon that haunts startups, Saving Face On Social Media: The New Era of Brand Protection, The Gig Economy Gets Grimmer and more!

You can follow our host Mugdha Variyar on her social media: Twitter and Linkedin 

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts

See omnystudio.com/listener for privacy information.