The Differentiation Advantage - with Retention.com's Adam Robinson
Description
This week on How To Win: Adam Robinson of Retention.com, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive environment, the importance of strategic focus on a specific target market, particularly in e-commerce, and the implementation of focused go-to-market strategies for sustained growth and market penetration.
Key Points:
[01:48 ] - What was your first market product?
[02:51 ] - How did it become a standalone product?
[04:12 ] - Who's the primary buyer for this?
[07:30 ] - Post-revenue, how did strategy evolve?
[15:00 ] - How did you achieve business differentiation?
[16:48 ] - Top three advice for B2B founders?
[18:45 ] - What's behind Retention.com's winning strategy?
Mentioned:
Retention.com
Adam Robinson's X
My Links:
United States
