We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting.

• Most "link to us" or "publish our content" emails are spam designed for SEO purposes
• Well-written, personalized emails with legitimate contact info may deserve a second look
• Some seemingly sketchy opportunities (like early Clutch.co) can evolve into valuable platforms
• Consider responding with a counter-request for reciprocal value rather than immediate rejection
• Protect yourself by not clicking suspicious links directly - copy domain names and visit separately
• Ask what they can offer you in return when someone wants to publish on your site
• Even if 99% are garbage, the occasional legitimate opportunity makes selective engagement worthwhile

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Meredith's Husband
https://www.meredithshusband.com