The Essence of Storytelling in Branding and Advertising
In the world of machines and technology, people have a strong urge to connect. People need to relate to things on a personal level, for the feel and emotion of situations, people, or for that matter anything that you can think of. And this is exactly what Stories do. They connect by letting you enter into a new universe with your own imagination and perspective.
In this episode of CampusXP, we explore the magic of storytelling and how brands have used it to create a lasting impression on their customers. You can know more about us and our vision for Next-Gen Institutions at college.upgradcampus.com. Here is that surprise link for the story in Episode: https://www.newyorker.com/magazine/1997/10/13/brokeback-mountain