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The Essentials: Negotiating Strategically

The Essentials: Negotiating Strategically

Update: 2021-05-248
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How can we get better at negotiating? We hear from a butter maker and entrepreneur about a sensitive deal she recently navigated and then use that experience to draw out the principles and practices essential to any negotiation. Ashleigh Shelby Rosette, a professor who studies and teaches negotiations, gives advice on achieving our objectives in a deal, no matter the context.
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The Essentials: Negotiating Strategically

The Essentials: Negotiating Strategically