The Evolution of ABM: Overcoming Pipeline Challenges in a Changing Market ft. Jon Russo
Update: 2025-03-12
Description
In this episode of the Revenue Lounge, host Randy Likas speaks with Jon Russo, founder of B2B Fusion, about the evolution of account-based marketing and the challenges companies face in pipeline generation.
Jon discusses the intricacies of Account-Based Experience (ABX), emphasizing the importance of execution over strategy. He highlights the challenges of measuring effectiveness in ABX and the critical role of data in sales and marketing.
Comments
In Channel























