DiscoverThe GaryVee Audio ExperienceThe Evolution of Storytelling
The Evolution of Storytelling

The Evolution of Storytelling

Update: 2019-10-142
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Description

Podcast listeners: This is a fun conversation where we go in-depth into how TikTok is evolving and aging up, and our insight into how these platforms evolve; as marketers and creators hit scale. If you’ve been thinking about going in on TikTok, this talk is a must listen. If you’ve gone in on TikTok and thinking about which content will win on TikTok and on other platforms, tune in! Tweet me @garyvee with you favorite moment.




Topics from Today’s Episode:


2:55 | Authenticity is a premium value


5:10 | Escapism


7:30 | Attention, awareness, reach


8:15 | Consumption on TikTok


10:00 | When brands engage with the audience


11:30 | Metrics on TikTok


17:30 | The creator ecosystem


18:15 | The same game over and over again


19:15 | It’s a land grab


22:30 | Building brand equity


25:00 | Getting brands to be contextual creatively is the rub


26:15 | TikTok vs Vine

Comments (1)

payolelly

Does the audio stop at 15:00 for anyone else?

Oct 17th
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The Evolution of Storytelling

The Evolution of Storytelling

Gary Vaynerchuk