DiscoverThe Exchange Coffee Podcasting NetworkThe Ex-Files | Customer Training Ep. 4
The Ex-Files | Customer Training Ep. 4

The Ex-Files | Customer Training Ep. 4

Update: 2025-07-08
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00:51 Customer Training for Coffee Roasters

03:44 The Role of Trainers in Coffee Businesses

07:45 Monetizing Training Programs

11:37 Engaging Different Learning Styles

14:39 Training Centers vs. On-Site Training

18:36 Monetizing Training and Communicating Value

22:29 The Importance of Standards in Training

26:00 Alternative Brewing Methods in Restaurants

29:31 Consultative Selling in Coffee Training

32:41 Communication Styles in Training

37:02 Standardization vs. Individual Expression

43:49 The Value of Industry Standards

52:43 Conclusion: The Importance of Training in Coffee

 


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The Ex-Files | Customer Training Ep. 4

The Ex-Files | Customer Training Ep. 4

Mark Inman, Todd Mackey, Mike Ferguson