The Fall of Dickey’s BBQ: A Franchising Disaster You Need to Avoid
Description
Episode 88: On this episode of Pursuit of Profit, Cliff dives into the failing of one of the largest barbecue franchise restaurants in the U.S., Dickey's BBQ. Founded in 1941 by Travis Dickey in Dallas, TX. His children have taken over the brand and took it to a peak of around 570 units, only for it to become clouded by lawsuits, FTC complaints, franchisee bankruptcies, and a severely damaged reputation.
On this episode, we're going to break down Dickey's mistakes. We'll also discuss mistakes made by investors and franchisees and how to avoid them going forward. Dickie's is walking the same path Quiznos paved - fast growth, low franchisee profitability, and a franchisor more focused on collecting fees than building sustainable partnerships. Take a listen...
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Timestamps:
01:57 - Over expansion
04:12 - Misrepresentation of start-up costs
08:02 - Franchisee validation
14:18 - Adversarial legal tactics
15:00 - Grieve
15:34 - Evolve or die
16:32 - Poor franchisee selection
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Links:
Watch the Pursuit of Profit on YouTube!
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram - /franocity
👍 Facebook - /franocity
💼 LinkedIn - /cliffnonnenmacher
💼 LinkedIn - /justinguevara
* Consult with Cliff and Justin @Franocity
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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.
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