The First National Salesforce: How Cooke’s Sales Army Saved the Union
Description
You’ve heard about Abraham Lincoln. You’ve heard about Ulysses S. Grant. They’re credited with putting down the rebellion during the Civil War. But there was a forgotten sales master who may have been just as important.
“If ever there should be a Salesmen’s Hall of Fame, one of the first pedestals must be reserved for Jay Cooke.” - Ads and Sales, Herbert Newton Casson, 1911
In this episode, we explore the story of the "first national sales campaign" and the story of the unsung hero who, without his go-to-market sales strategy, the United States might look completely different today.
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