The Full Stack Experience: Dukka's BizOpps Ecosystem for Merchants
Description
This episode of The Trajectory Africa features Keturah Ovio, CEO of Dukka, a company that’s changing how small businesses operate in Nigeria (and beyond). Dukka integrates payments, inventory management, sales tracking, and business intelligence into a single platform. Keturah explains how she built Dukka with merchants in mind, leaned into creating a full stack experience by introducing a custom-built POS, and aims to drive growth by creating an ecosystem that brings businesses closer to their customers.
[00:00 ] - Introduction, Dukka’s value proposition and the business operations opportunity
[8:35 ] - Dukka’s customers and acquisition strategy
[18:32 ] - The Dukka Terminal
[32:13 ] - Dukka’s ecosystem play: remittance-as-commerce
[43:35 ] - Navigating macroeconomic headwinds
[48:24 ] - Dukka’s business model
[50:50 ] - First principle
Recommendations:
- Chasing Outliers: Why Context Matters for Early Stage Investing in Africa. A report I co-authored on VC investing in Africa.
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