The Future of Brand Safety: AI & Social Media Moderation Insights from Matthew McGrory, CEO @ Arwen.ai
Update: 2024-07-23
Description
Timestamps:
0:57 - Explanation of AI-powered content moderation
2:57 - Using RAG for brand-specific engagement
5:22 - Balancing AI automation with human oversight
8:28 - Prompt engineering and human-reinforced learning
9:00 - Using AI for creative storytelling in marketing
12:27 - Manual moderation techniques before AI tools
14:00 - Creating a structured approach to social media engagement
17:32 - Understanding brand health reports and benchmarks
21:38 - Analyzing sentiment and emotions in social media campaigns
26:53 - Key takeaways for growing on social media using AI
30:46 - Closing remarks and contact information
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