Today’s guest is a true visionary in the world of brand transformation and experiential design.

Jean-Pierre Lacroix is a globally recognized thought leader and the President of Shikatani Lacroix Design (SLD) — a strategic design agency that helps some of the world’s most iconic brands connect with customers through meaningful, multi-sensory experiences.

With decades of experience leading brand innovation across retail, finance, foodservice, and beyond, Jean-Pierre has mastered the art of creating brands that don’t just look good — they feel good, perform well, and connect deeply with people.

In today’s conversation, we’ll explore how branding is evolving in a digital-first world, what it really takes to transform customer experiences, and how design thinking can build emotional loyalty in an age of constant change.

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